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    ROMAN-USA commented  · 

    We need this to control email communication in Alexa Beta Testing. Let's say developer account is set to 'company name', and you send invitations to your friends (beta-testers). The invitation display name comes as 'company name' while my friends have no idea what my company is - and just take that invitation as a spam killing it. So for this we need the ability to change it let's say to %fullname% (%companyname%) or any other variants. Guess there are some other cases we need this feature too.

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