Web fonts for displays
The release of APL is great, but we are stuck to using the Amazon Ember font, which is now the only thing that makes multimodal designs seen too Amazon-ish for some requirements.
It would be great it we could define custom typeface in the APL JSON and be able to use this font in containers and text fields in APL.
Audible UK Labs commented
A lack of custom fonts can be a major constraint for working with premium brands since the fonts need to be consistent with how they are used in all of their other marketing. If these fonts can't be uploaded then the alternative is to create hundreds of images with all of the text variants. in this way the font constraint can turn into an experience constraint if it's not scalable to create all of the images for the desired CX.