Provide programmatic access to device wake word
Allow skill builders to reference the wake word for a device when sending responses back from a skill.
This would allow skill builders the ability to include precise instructions for how to use the skill or Alexa 1p functionality to their customers.

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Matthias Busch commented
A possible use case:
1. You develop a skill with the Audioplayer interface.
(no Display, so no possibility to access trough APL)2. You also want to continue the conversation with the user after the song finished.
3. You tell the user before the song plays that he can continue with "Alexa, continue"
(You can also add an static audio text onto the song which instructs the user in alexa voice to say `Alexa, continue)
4. users who test it on your device are confused as you switch the wake word to `echo`...