Rich Content Cards for Users
When I need to present something to my user that requires a more complex interaction with the user. In my usecase it's playlist generation where voice interaction would not be simple and I would need to direct user to a web environment. I can pass a card with a URL that is easy for the user to type in but it would be better if the URL was clickable.
Arunjeet Singh [Amazon] commented
You can now use the Alexa Presentation Language OpenURL command to show clickable web links. See https://developer.amazon.com/docs/alexa-presentation-language/apl-standard-commands.html#open_url_command.
All I want is clickable hyperlinks and we would be set with Alexa skills. In real estate, you can't share the photos of the property without redirecting to the website. Without a link, no one will type the long url in to see the property.
Leon Grünewald commented
I couldn't agree more. When you make a skill about product's for example this could be useful if the users want more detailed product details which he then can share with one of his customers/friends per E-Mail/Text Chat.